NEW PRODUCTS/
BRAND EXTENSIONS
 

Balancing risk and costs for business protection.

Introducing a new product or extending a brand is often an area of significant risk (in relation to IP) for companies as the direct cost and PR implications of getting it wrong are terrifying. We have many years’ experience guiding clients through the launch process. It is important to ensure that the scope of the project is correct and then to assess and quantify the risk sensibly.
We have honed our methodology over the years to reduce the time and costs of the clearance process and pride ourselves on finding innovative ways around the inevitable challenges trying hard to avoid saying “no”!
Success stories
Brand name selection and protection
Our team assisted a client in the selection and protection of the name for a new entertainment concept to be used throughout Europe. This involved our advising as to inherent protectability of a shortlist of names and then clearance searching them to assess which names were most likely to reach registration without challenge. We also retrieved the related domain names from third parties.
Balancing the risk and cost of protection
Our team helped a large multinational re-source a range of over 500 widgets which were the subject matter of unregistered design right and patents. The critical issue with large-scale clearance projects is to evaluate and gauge the risk and balance that risk against the likely clearance costs. We developed a process whereby the inherent risk associated with each product was categorised ensuring that the level of checks conducted against each product was proportionate.
Component rights protection
Our team advised a large energy company who were re-sourcing components for their turbines. This involved our assessing the unregistered rights position in nearly 40 countries world-wide and advising on the risk profile of the associated project.
Product design IP ownership
Our team has advised companies who engage designers to design new products/packaging. We prepare, and are involved in, the negotiation of design/consultancy agreements and the subsequent appropriate IP protection.
Find out how Sipara can help to protect and maximise your intellectual property, contact us today or browse our website to learn more.
We have the expertise to provide a complete IP service to our clients, we help with IP strategy, managing IP portfolios, introducing new products, extending brands and dealing in IP. Browse our services section to read more.
Sipara Limited is registered in England and Wales with number 07354374. Registered office: Sipara Limited, Third Floor, Seacourt Tower,
West Way, Oxford OX2 0JJ, United Kingdom. A list of directors is available for inspection at the registered office. Sipara Limited is regulated by the Intellectual Property Regulation Board (‘IPReg’). A copy of IPReg’s Code of Conduct is available at www.ipreg.org.uk.
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